If you're a UFC fan in the UK, you may want to start looking at how to get the new BT Sports channels when they become available later this summer.
The UFC has long been looking to do a TV deal in the UK that would see them break through into the sporting mainstream in this country, and so far that deal has eluded them.
Previous deals, with Setanta Sports and ESPN, provided live broadcasts of their big events, but precious little else in terms of promotional programming.
But that may all be about to change with the advent of a new deal, as the UFC's vice president and managing director of EMEA, Garry Cook gave his strongest hint yet that the world's biggest MMA promotion is on the verge of announcing a deal with BT.
When asked if he could confirm the growing rumours regarding a possible deal with BT, Cook replied, "I can't confirm it, because it's not confirmed. But we're very close, I don't think it's any secret. The challenge for us is there's not an official statement on it.
Breaking new ground: UFC's vice president and managing director for EMEA, Garry Cook Getty
"The good news is that we've found a strategic partner in TV and broadcast for the UK, and it will include more than just airing the live content. So we're very close to that, and as soon as we have that information we'll let you know."
While Sky Sports has long been the only serious option for the UFC to grow in the UK market in the past, the arrival of BT Sport looks set to offer a viable alternative, and Cook hasn't been shy to talk up the new channel.
BT Sport has already secured a large portfolio of live broadcast rights, including Premier League Football as well as a host of other major football leagues, plus exclusive rights to Premiership Rugby.
It will also absorb the existing rights held by ESPN's UK channel when it takes over the operation at the end of July.
Could the UFC be the next big-ticket sport to join BT's sports portfolio?
Locally relevant output
So far, British fans have had minimal television coverage of the UFC on their screens away from the live events themselves. ESPN broadcast the events live but have done precious little else to push their partnership in terms of additional programming.
Cook wants all that to change with the new TV deal that's coming in August.
His vision for the UFC in the UK and Europe is to create an international product that is locally relevant to a European audience.
So far, UK fans get to watch live events, but they mostly take place in the early hours of the morning. The event broadcast times make it virtually impossible for the UFC to pull in new fans.
But Cook is looking to open up the UFC to a whole new market with the introduction of a European calendar of events that will - it is hoped - showcase the UFC to new fans, and the mainstream media.