Skip to main content

So much for the 'slim as you wear' leggings! Banned



They sounded too good to be true: Designer leggings that could not only speed up a woman’s weight loss but also smooth out her cellulite.

Just wearing the £45 ‘SlimTech’ garment would create enough friction to release slimming ingredients held in billions of micro-capsules inside the cloth.

However, an advert for the leggings on the Debenhams website has now been banned after the manufacturer and retailer were unable to back up the boasts.

Three studies found no evidence of any significant weight loss.

The web advert said the black cropped leggings ‘have 'SlimTech' technology which is designed to accelerate fat loss’.

Wearing them ‘reduces muscular tiredness’, ‘smooths and moisturises the skin, helping to reduce cellulite’, and ‘lifts, tones and moisturises’, it claimed.

The friction caused when wearers move was said to break the microcapsules, releasing the slimming ingredients on to the skin.

These include red algae, a Japanese shrub called sophora japonica, and copaiba, a stimulant derived from South American trees, which ‘have been proven to be effective in slimming, smoothing, toning and moisturising’.


More...
Virgin Media 'unlimited' broadband ad banned after BSkyB and BT complain it's misleading as heavy downloaders have speeds cut in HALF
'Gratuitous' American Apparel adverts banned once again- this time for using 'overtly sexual' images of women
Advertising chiefs to ban car manufacturers that make 'misleading' claims about the vehicle fuel consumption

Debenhams and developer Elle Sport said their claims were supported by clinical sports trials, and provided the Advertising Standards Authority with three independent studies and a presentation.

But none of the studies, which involved women wearing the leggings for eight hours a day for five days, found any evidence of significant weight loss.



Slimming: Debenhams said their research into the weight loss claims was carried out by a reputable third party



The advert the ASA banned, saying the slimming claims were not proven

One found a small reduction in stomach measurement of an average of less than 1cm. A second identified similar tiny effects.

The ASA banned the original advert and told Debenhams not to imply the product could accelerate weight or fat loss.

Debenhams said: ‘We prepared the advert using information provided by the product supplier, which was supported by research carried out by a reputable independent third party.’

Popular posts from this blog

Study Abroad USA, College of Charleston, Popular Courses, Alumni

Thinking for Study Abroad USA. School of Charleston, the wonderful grounds is situated in the actual middle of a verifiable city - Charleston. Get snatched up by the wonderful and customary engineering, beautiful pathways, or look at the advanced steel and glass building which houses the School of Business. The grounds additionally gives students simple admittance to a few major tech organizations like Amazon's CreateSpace, Google, TwitPic, and so on. The school offers students nearby as well as off-grounds convenience going from completely outfitted home lobbies to memorable homes. It is prepared to offer different types of assistance and facilities like clubs, associations, sporting exercises, support administrations, etc. To put it plainly, the school grounds is rising with energy and there will never be a dull second for students at the College of Charleston. Concentrate on Abroad USA is improving and remunerating for your future. The energetic grounds likewise houses various

Best MBA Online Colleges in the USA

“Opportunities never open, instead we create them for us”. Beginning with this amazing saying, let’s unbox today’s knowledge. Love Business and marketing? Want to make a high-paid career in business administration? Well, if yes, then mate, we have got you something amazing to do!   We all imagine an effortless future with a cozy house and a laptop. Well, well! You can make this happen. Today, with this guide, we will be exploring some of the top-notch online MBA universities and institutes in the USA. Let’s get started! Why learn Online MBA from the USA? Access to More Options This online era has given a second chance to children who want to reflect on their careers while managing their hectic schedules. In this, the internet has played a very crucial in rejuvenating schools, institutes, and colleges to give the best education to students across the globe. Graduating with Less Debt Regular classes from high reputed institutes often charge heavy tuition fees. However onl

Sickening moment maskless 'Karen' COUGHS in the face of grocery store customer, then claims she doesn't have to wear a mask because she 'isn't sick'

A woman was captured on camera following a customer through a supermarket as she coughs on her after claiming she does not need a mask because she is not sick.  Video of the incident, which has garnered hundreds of thousands of views on Twitter alone, allegedly took place in a Su per Saver in Lincoln, Nebraska according to Twitter user @davenewworld_2. In it, an unidentified woman was captured dramatically coughing as she smiles saying 'Excuse me! I'm coming through' in the direction of the customer recording her. Scroll down for video An unidentified woman was captured dramatically coughing as she smiles saying 'Excuse me! I'm coming through' in the direction of a woman recording her A woman was captured on camera following a customer as she coughs on her in a supermarket without a mask on claiming she does not need one because she is not sick @chaiteabugz #karen #covid #karens #karensgonewild #karensalert #masks we were just wearing a mask at the store. ¿ o