From getting down on one knee on the middle of Sydney Harbour Bridge to shimmying to the top of the Eiffel Tower, proposing is becoming an increasingly creative business.
But one romantic chap took it one step further by taking out a full page advertisement in his local paper to pop the question - despite the risk of a very public knock back.
Luckily for Steve English, his gamble paid off, with his new fiancee, Hayley Groves, 27, saying yes straight away.
Words: Steve and new fiancee Hayley pose with his full page proposal in the Eastern Daily Press
Steve, 34, of Wickford, Essex, made his public bid for marriage during a mini-break with then- girlfriend Hayley at Heacham Manor Hotel at Heacham, near Hunstanton, Norfolk.
More...
How to ruin your child's chance of a happy love life: Have an affair - and the damage is WORSE the older they are when you stray
From wedding day to lingerie... The sisters turning worn bridal gowns into new garments - but who could bear to cut up their Vera Wang?
Model Kristen McMenamy divorces fashion photographer Miles Aldridge, 16 years after Karl Lagerfeld walked her down the aisle
As the couple set out for Holkham for a picnic, the romantic estate agent made sure he picked up a copy of the Eastern Daily Press.
Once they had reached the beach, Steve suggested that Hayley flicked through the paper as he got down on bended knee.
'She said yes, [but] she was just shocked,' revealed English, who proclaimed his love for Miss Groves across the whole of page 18 in the Eastern Daily Press' West and Fens edition.
'thought she might miss it if it was something smaller. I wanted to do something public but I didn't want to embarrass her.'
Romance: Steve followed up his proposal ad by getting down on one knee on Holkham Beach in Norfolk
Steve wanted a public proposal that wouldn't embarrass his girlfriend
Getting down on his knees on Holkham's golden sand, Steve asked: 'Hayley Groves will you marry me? I love you with all my heart. We've been with each other for years and my love for you grows more each year.
'You are a beautiful and caring person and have always been there for me 100pc through the bad times.
'My family adores you and I cannot imagine my life without you in it.Now we are expecting our first child I hope you will say yes and make me the happiest man alive.
Luckily for Steve, thrilled Hayley agreed there and then on Holkham Beach. 'It was a shock more than anything,' she said.'I wasn't expecting it at all.The couple, who are expecting their first baby later this year, are now planning their big day.